Aarati Divanji
[aar-tee]
ABOUT ME
Sharp. Insightful. Enthusiastic
I’m a Marketing, PR & Content enthusiast, with an undying passion for people and stories. I believe in driving business by dissecting people and objectives to create honest, innovative ways to express solutions.
With Degrees in Psychology & Business, I learned to look past outward behaviours and understand what drives people, and how to empathise and engage with audiences.
Choose to read a little more about my Unconventional Journey, or Scroll further down to Work Experience
As the expressive one in a family of Indian engineers and doctors, I never did things the normal way. Aged 16 (late, I know) I stumbled onto Ballet and Jazz dancing and didn’t look back. I trained heavily with India’s premiere Performing Arts Academy as a dancer while pursuing a degree in Psychology. After graduating I trained for 3 years with a team of dancers, 10 hours a day, 6 days a week, to accomplish our dream of touring internationally.
I did everything under the sun from - teaching over 200 students & mentoring young dancers, to running a studio, handling the company’s SM marketing, conducting large-scale workshops, developing a personal 10k+ following, & creative direction/choreography for Bollywood Music videos/films.
I believe life experiences provide irreplaceable insight and believe me when I say no two days were the same. No two crises were the same. I toured 11 countries in 2 years and performed at some of the most reputed theatres in the world.I’ve always been inquisitive by nature and yearned to grow my skillsets and knowledge outside of the creative world. In 2019 I decided to quit dance and move to London for a Masters in Business & Management. This changed the course of my life dramatically once again, and led me to where I am today.
My Unconventional Journey
Psychology
Professional Jazz/Ballet Dancer
Marketing & Content
Choose to read a little more about My Unconventional Journey, or keep scrolling.
so far..
GrowthStep.io
I began interning at GrowthStep fresh out of University, in the thick of the 2020 Lockdown.
Mentored by the CEO, I managed a few Client Accounts and learned the inner workings of a high growth Startup very early on.
- Copy for FB Ads, Website, Blogs, Marketing + Sales Collateral.
-Creation, Launch of Social Channels + daily Social Media Content Posting
- Press Releases, Thought Leadership Content
- Cross Dept. Liasion to ensure smooth operations
-Data Entry, creating systems for easy data interpretation on Hubspot
...
Marketing & Operations Intern
RitikaaWood Pvt. Ltd.
Marketing & Strategy
...
I learned to deep dive into the business & understand its needs and objectives to come up with a bespoke marketing plan catered to the intricate and nuanced Indian Timber Engineering Market.
Key Achievements:
- Strategising the Marketing Plan from ground up
- Designing & Launching first ever Paid Social Campaign (FB + Insta)
- Instagram reVamp: 30% Growth - 3 months
- Launch of fresh Marketing and Sales Assets (Design + Writing Copy)
- Designing a new Messaging framework for internal and external use
- Corporate Videos - Orchestrated end-to end
...
Mead Cameron Ltd.
PR Associate - Kite Hill Pr Agency + Pascale Communications
Through Mead Cameron, I work for our Affiliated Agencies - Kite Hill PR & Pascale Communications (based in the US) as part of their UK Team.
We work with a range of clients varying in Size, in the Tech & HealthCare Sector.
Primarily focusing on PR we also touch on the Marketing & Digital side Depending on project needs.
Key Responsibilities:
- Drafting Press Releases and Bios
- Thought Leadership,Opinion & Features
- Media Landscape Research
- Journalist outreach, pitching
- Strategy
- Weekly + Monthly Client briefings
- Building, updating weekly & Monthly Trackers
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WHAT PEOPLE SAY
Laura Cameron; MD -Kite Hill
"I met Aarati while she interned for GrowthStep, and immediately asked her to come on board with me when I learned she was looking for a more permanent role. She is extremely quick on her feet and a very reliable & confident person who learns on-the-go better than anyone I've worked with! She is a fantastic storyteller who is eager to take on responsibility but at the same time, unafraid to ask the right questions when in need of guidance. Aarati is talented, professional, and extremely sharp. She will go far with the right opportunity".
READ MORE
"Aarati came on board as a Marketing & Operations Executive with no prior London work experience. However, she worked out to be a proactive, versatile, extremely fast learner! She single-handedly set up our entire social media presence, which garnered great interest. She established a fantastic rapport with our Clients & PR team, and I believe she truly has a talent for strategy, writing, & Communication. She goes over and above to deliver what’s asked of her. She grew into her role and took charge of situations that needed direction. I can confidently say she will be a bright asset to whatever team she is put in, and we at GrowthStep were truly sad to see her go".
Jay Singh; Founder,CEO - GrowthStep
" I met Aarati while she interned for GrowthStep & immediately asked her to come on board with me when I learned she was looking for a permanent role. She is quick on her feet and a very reliable, confident person who learns on-the-go better than anyone I've ever worked with! She is a fantastic storyteller who is eager to take on responsbilty but equally, is unafraid to ask the right questions when in need of guidance. Aarati is talented, professional, and extremely sharp and I have no doubt she will go very far with the right opportunity".
GET IN TOUCH
London, UK