RESUME`
*No Visa Sponsorship Required
WORK EXPERIENCE
Affiliated Agencies: Kite Hill PR , Pascale Communications
Responsibilities -
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Drafting Press Releases and Bios
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Drafting Thought Leadership,Opinion and Feature pieces
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Media Landscape Research, building out Media Lists
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Journalist outreach, pitching
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Strategy
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Building and updating weekly and Monthly Trackers
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Weekly + Monthly Client briefings
PR & Digital Executive
Mead Cameron Ltd.
London,UK
Jan 2021 - Present
RitikaaWood Pvt. Ltd.
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Conceptualised Marketing Strategy from ground up
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Set up, designed and launched first ever Paid social ads
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Creation of fresh Marketing and Sales Collateral
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Copy for Facebook Ads, Marketing Collateral and Internal comms documents
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New messaging strategy for Internal Communication
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Strategy for Values,Vision and Mission Statement Refresh
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Built an Instagram presence involving a Social media makeover
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Post Ideation, design and posting for Instagram
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Ideated and organised a Corporate video for Sales purposes, Directed and created video storyboard
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Interviewing and hiring for three positions in the newly created Marketing dept.
Marketing and Strategy
Mumbai (Remote work from London)
Oct 2020 - Present
GrowthStep.io
Marketing & Operations Executive
June 2020 - Jan 21
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Data entry, setting up and updating CRM, designing email follow-ups, scheduling posts, ads.
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Editing and finalising client pitch decks (Specifically, for marketing, design and PR services)
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Drafting master Media lists for sectors - Tech, Lifestyle, Healthcare, Business, Startups and leading various PR outreach programs on a client basis.
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Regularly attended client meetings with the founder of GrowthStep, and drafted pitch content accordingly for initial proposal
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Copy for Website, Ads, Social Media, Blogs.
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Market research, helping to plan for acquisition strategies and lead generation.
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Involved in strategy drafting for Marketing and PR campaigns; In house & client based.
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First point of contact for in-bound leads, and optimising data entry into CRM.
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Typeform certified, created three different typeform’s for GrowthStep’s webpage.
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Created Social media strategy, theme and tone of voice for channels like Instagram, Linkedin, FB, and Twitter. Curated and scheduled posting of content on above platforms.
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Drafted press releases and magazine articles for in-house PR purposes ( e.g. - Press release for when GrowthStep was nominated to the top 100 UK Startups by TechRound.)
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Assisted with GrowthStep’s largest clients to date, to design a messaging and comms framework through a virtual branding workshop.
London,UK
ables not
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Nike, TikTok – Brand Ambassador, Content Creator, Social Media Influencer.
Successfully curated a 10k+ following for myself, (Click to view) capitalizing on building long-lasting relationships & understanding audiences.
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Co-Pioneered ‘The Happyness Project’ a teaching program at Asia’s largest slum (Dharavi), Mumbai India.
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Movement Direction and Choreography for critically acclaimed Music Video of the Single - Mango Showers by Mali.
Skills & Tools
not working when i'm
Travel & History
Enthusiast
Fitness Freak,
Running,Dancing,
Ice Skating
Trekking,
Hiking
Musically Obsessed -
Guitar, Piano, Uke
Skiing
Filmmaking, Movement Direction