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RESUME`

*No Visa Sponsorship Required

WORK EXPERIENCE

Affiliated Agencies: Kite Hill PR , Pascale Communications

Responsibilities -

  • Drafting Press Releases and Bios

  • Drafting Thought Leadership,Opinion and Feature pieces

  • Media Landscape Research, building out Media Lists

  • Journalist outreach, pitching

  • Strategy

  • Building and updating weekly and Monthly Trackers

  • Weekly + Monthly Client briefings
     

PR & Digital Executive

Mead Cameron Ltd.

London,UK

Jan 2021 - Present

RitikaaWood Pvt. Ltd.

  • Conceptualised Marketing Strategy from ground up

  • Set up, designed and launched first ever Paid social ads

  • Creation of fresh Marketing and Sales Collateral

  • Copy for Facebook Ads, Marketing Collateral and Internal comms documents

  • New messaging strategy for Internal Communication

  • Strategy for Values,Vision and Mission Statement Refresh

  • Built an Instagram presence involving a Social media makeover

  • Post Ideation, design and posting for Instagram

  • Ideated and organised a Corporate video for Sales purposes, Directed and created video storyboard

  • Interviewing and hiring for three positions in the newly created Marketing dept.

Marketing and Strategy

Mumbai (Remote work from London)

Oct 2020 - Present

GrowthStep.io

Marketing & Operations Executive

June 2020 - Jan 21

  • Data entry, setting up and updating CRM, designing email follow-ups, scheduling posts, ads.

  • Editing and finalising client pitch decks (Specifically, for marketing, design and PR services)

  • Drafting master Media lists for sectors - Tech, Lifestyle, Healthcare, Business, Startups and leading various PR outreach programs on a client basis.

  • Regularly attended client meetings with the founder of GrowthStep, and drafted pitch content accordingly for initial proposal

  • Copy for Website, Ads, Social Media, Blogs.

  • Market research, helping to plan for acquisition strategies and lead generation.

  • Involved in strategy drafting for Marketing and PR campaigns; In house & client based.

  • First point of contact for in-bound leads, and optimising data entry into CRM.

  • Typeform certified, created three different typeform’s for GrowthStep’s webpage.

  • Created Social media strategy, theme and tone of voice for channels like Instagram, Linkedin, FB, and Twitter. Curated and scheduled posting of content on above platforms.

  • Drafted press releases and magazine articles for in-house PR purposes ( e.g. - Press release for when GrowthStep was nominated to the top 100 UK Startups by TechRound.)

  • Assisted with GrowthStep’s largest clients to date, to design a messaging and comms framework through a virtual branding workshop.

London,UK

notables

  • Nike, TikTok – Brand Ambassador, Content Creator, Social Media Influencer.

      Successfully curated a 10k+ following for myself, (Click to view) capitalizing on building long-lasting relationships & understanding audiences. 

 

  • Co-Pioneered ‘The Happyness Project’ a teaching program at Asia’s largest slum (Dharavi), Mumbai India.
     

  • Movement Direction and Choreography for critically acclaimed Music Video of the Single - Mango Showers by Mali.

Skills & Tools

when i'm not working

Travel & History
Enthusiast

Fitness Freak,
Running,Dancing,

Ice Skating

Trekking,
Hiking

Musically Obsessed -

Guitar, Piano, Uke

Skiing

Filmmaking, Movement Direction

Download Full Resume

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